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William Klein "Anouk Aimee, Paris"

Fashion Forward

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JL Modern Gallery’s exhibition, “Fashion Forward” is an abbreviated survey of fashion-based photography created over the last 60 years. With the advent of commercially viable fashion and lifestyle magazines, such as Harper’s Bazaar, Vogue, Elle, and Le Jardin des Modes, to name a few, the upper middle class and the wealthy had a visual resource that helped broadcast and popularize fashion as an upper-class distinction and privilege. These international magazines starting in the 1930s employed a group of talented photographers who developed artistry by picturing the clothes in the most exciting, flattering, and often creative ways possible.  Fashion photography had to serve two needs: that of selling both the publications and the fashion it contained.  The ever reinventive world of style and the expanding commercial market for ‘haute culture’ encouraged photographers to produce creative and inventive work, which created a great deal of overlap between the aesthetic merits of their work and its commercial purposes.  Technological developments, social undercurrents, cultural shifts, and the booming postwar economies provided constant sources of impetus for the growth in fashion-based photography.
Included in “Fashion Forward” the photography of Horst P. Host, perhaps more than any other photographer set the standards and conventions of memorable fashion photography. Horst had synthesized training and interest in classic art, architecture, and surrealism. His pictures were idealized articulations of beauty and restraint. Frank Horvat’s reportage background and desire to break free of the conventions of traditional studio-based photography, led to his use of exterior locations, handheld cameras, available light, experimentation, and improvisation. Albert Watson’s photography straddles the worlds of fine art, popular culture, and cinema. He has created, from his portraits to his fashion shoots, an inspired range of fresh, memorable images. Cathleen Naundorf’s career started in set design, and Horst P. Horst mentored her. Her work is purposely very painterly, as she uses a large format Polaroid camera complete with Polaroid film known for its dramatic pooling and mixing of dyes. Naundorf’s artistic direction often recreates “Old World” mise-en-scenes’ that capture dreamscapes and exotic sets, in which both the models and clothes take on a fascination with the formal golden age of grand style. Melvin Sokolsky rounds out the exhibition with images of models inside floating bubbles or flying through the air. Created when the artist was in his 20s, these pictures were made without the aid of Photoshop or double exposures, consequently defying gravity. Sokolsky’s models appear as if in a dream, captivating the spectator while the world becomes an enchanting place.
This exhibition presents a range of images on the evolution of fashion photography. It is not meant to be a comprehensive or historical account.  It is instead a collection of images that we find both compelling and accomplished.  Every photograph is a product of its time and the circumstances of its creation; however, the memorable ones, indelible to modern culture, outlive their original purpose and acquire a life of their own.  This indelibility is a requisite for the photographs contained in “Fashion Forward.”

Details

Start: April 27
End: August 31

Past Exhibitions

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November 2018

01
November
Thursday

 

Seeing Spaces: Four Photographers Viewing Architecture

November 1, 2018December 8, 2018

    Beginning over a century ago, pioneers of photography began to examine and represent architecture as an idea and rich subject, creating a niche in the field of photography that explores the profound relationships we have to our three-dimensional surroundings, structures we dwell and work in, as well as spaces developed for cultural use. Seeing Spaces profiles the work of four contemporary photographers who treat various aspects of architecture to investigate atmosphere, memory, and narrative. These artists expand photography’s…

December 2018

15
December
Saturday

 

The Modern Eye

December 15, 2018January 16, 2019

The development of Modernism in the arts parallels the rise of the modern industrial society. Photography is finding a mature voice and the quasi-painterly influence of Pictorialism that set its foundations have been set aside in favor of a more dynamic, sharp focus composition with hard lines, repetitive forms and creative camera angles. The contents of photographs, as well as their strength to comment on contemporary society, give them a richer and multi-dimensional voice in the development of the visual…

January 2019

19
January
Saturday

 

Michael Eastman

January 19February 23

Michael Eastman’s evocative photographs capture architectural interiors and facades throughout the world’s fabled epicenters of culture; Havana, Milan, Buenos Aires, Lisbon. As profiles of various structures, the pictures also showcase the ravages of time amidst their grandeur, presenting profiles loyal to all of the organic imperfections caused by the passage of time and use. Michael Eastman’s photography emphasizes, through painterly technique, a sense of quiet admiration, and unapologetic sincerity, the human stages for political, social, and cultural interaction and the…

March 2019

09
March
Saturday

 

David Yarrow: Off Road & After Hours

March 9April 20

Renowned photographer David Yarrow, infamous for his dramatic, immersive images, continues to push himself to create challenging and consequential pictures. As a totally integral part of his photographic process, David Yarrow hunts for his momentous photographs through meticulous research and preparation for a shoot. Figuring out how to surmount physical and logistical challenges, he works to either construct or find special pictures, and although weeks or months may have been necessary to create a picture, he works relentlessly to find…

April 2019

27
April
Saturday

 

Fashion Forward

April 27August 31

JL Modern Gallery’s exhibition, “Fashion Forward” is an abbreviated survey of fashion-based photography created over the last 60 years. With the advent of commercially viable fashion and lifestyle magazines, such as Harper’s Bazaar, Vogue, Elle, and Le Jardin des Modes, to name a few, the upper middle class and the wealthy had a visual resource that helped broadcast and popularize fashion as an upper-class distinction and privilege. These international magazines starting in the 1930s employed a group of talented photographers…